The Big Apple’s have spurred many restaurant owners to move their kitchens closer to where their work-from-home diners live and away from the slow-to-recover heart of the city, Side Dish has learned.
Serafina Hospitality Group — whose empire extends from Manhattan to East Hampton and abroad — will expand its portfolio to the Upper East Side this month with a new subterranean sushi hotspot, Tokugawa, at 1022 Madison Ave.
“Now that it’s possible for people to work remotely, they want to work from home,” said Serafina co-founder Vittorio Assaf, whose new eatery will include a neighborhood friendly $85 omakase — 10 pieces of chef’s choice nigiri plus a handroll as well as a la carte items.
Meanwhile, Parched Hospitality Group is planning to bring an outpost of its popular all-day cafe concept Isla & Co. to the Upper West Side — another neighborhood where many people work from home.
“We found there’s no longer a demand for fine-dining for a business clientele, while our all-day cafe concept started growing, here and in other cities across the country,” PHG’s chief strategy officer Tom Rowse told Side Dish.