Bud Light gross sales proceed to plunge following its ill-fated advertising and marketing tie-up with transgender influencer Dylan Mulvaney — and 4 key rivals are mopping up within the meantime.
Anheuser-Busch-owned Bud Light, the nation’s No. 1 beer, noticed gross sales tumble 26.1% for the week ended July 15 — barely worse than the 23.6% drop it suffered through the week of July 4, an important beer-drinking vacation on the US calendar.
Meanwhile, gross sales of No. 2 Modelo Especial have been up 13.2% for the week ended July 15, in response to information from NielsonIQ and Bump Williams Consulting that was launched on Monday.
Modelo has been outselling Bud Light at retail shops since May, and its market share has grown to eight.1% year-to-date in contrast with Bud Light’s 8.5%.
Elsewhere, rival manufacturers Yuengling Lager, Coors Light and Miller Lite are seeing even better gross sales surges — up 25%, 21.6% and 16.9%, respectively.
Pennsylvania-based Yuengling, referred to as “America’s Oldest Beer,” is having a second, beer consultants say. It’s distributed primarily within the jap US, however has lately been increasing to extra states, in response to Bump Williams, head of the consultancy.
“If issues proceed on the present price, we’ll proceed to see Modelo climb the ladder and Miller Lite, Coors Light and Yuengling acquire market share,” mentioned Dave Williams, vice chairman of the consultancy.