The report by hospitality knowledge agency Union discovered that gross sales of Bud Light, whose partnership with transgender influencer Dylan Mulvaney sparked a nationwide boycott, fell by 34% at high-volume bars and eating places within the second quarter.
In distinction, Miller Lite, which is property of the Molson Coors conglomerate, was catapulted to the highest spot, seeing a 20.7% improve in gross sales throughout the three months that ended on June 30, based on knowledge from Union.
Michelob Ultra, which like Bud Light is a product of Anheuser-Busch InBev, took second place, seeing a 3.6% uptick in gross sales.
Coors Light, which can be a part of the Molson Coors household of beers, got here in third place. Its gross sales leaped by 19.4% within the second quarter, based on Union.
Other beers are threatening to leapfrog Bud Light, together with Irish lager Guinness and the Mexican upstart Modelo Especial.