Are Gaga’s pockets in the shallow?
Lady Gaga announced her new partnership with Pfizer’s Nurtec ODT migraine treatment in an Instagram carousel post featuring the singer performing onstage with the drug branding overlaid.
“Ever since childhood, I’ve dealt with migraine pain. When I tried Nurtec® ODT (rimegepant) 75 mg for the first time, I’ll never forget wishing I had found it sooner. That’s why I’m proud to partner with Nurtec ODT. 💜 We’re in this together. If you’re ready to speak to a doctor, ask about Nurtec ODT today. #MHAM,” she captioned the Instagram post on June 13.
Migraines are a type of headache with recurrent attacks of moderate to severe throbbing and pulsating pain on one side of the head, according to the National Institutes of Health.
Khloé Kardashian, featured in several Nurtec ODT commercials, was the former famous face associated with the pharmaceutical brand.
Gaga, 37, the latest celebrity to join the campaign, revealed she was diagnosed with migraines at 14.
“My experience with migraines was debilitating. I would be in bed for days with tremendous pain in my head, behind my eyes, and all throughout my face,” she said to Pfizer. “I couldn’t read or have any lights on, and I needed to be alone in a quiet room for hours that could lead to days until the pain subsided.”
The paid ad included two slides with safety information about the drug, which is “already the #1 prescribed migraine medicine in its class in the United States,” according to Nick Lagunowich, the global president of emerging markets at Pfizer.
However, the pharmaceutical giant recalled more than 4.2 million units of the Nurtec 75-milligram tablets on March 16, 2023, which includes expiration dates through June 2026, because the packaging wasn’t child-resistant and posed a poison risk.
The Grammy Award-winning singer also narrated a Nurtec ODT commercial where she performs onstage during her 2022 “Chromatica Ball” world tour.
“I know what it’s like to perform through pain. If you’re like me, one of the millions suffering from pain caused by migraine, Nurtec ODT might help. It’s the only medication that can treat a migraine when it strikes and prevent migraine attacks,” she said in the ad.
Many fans were stunned to see the “Shallow” singer promoting the pharmaceutical giant on Instagram.
“Gaga is doing paid promo for Nurtec. The recession touches all,” one fan quipped on Twitter.
Slammed another on Instagram, “Keep pushin’ big pharma.. keep killing your fans.”
“Wtf is wrong with this account? Where is Gaga? Who’s doing this? How come our Mother Monster would do a sponsor for… medicine?” questioned one concerned Little Monster.
Other Little Monsters — members of Lady Gaga’s fandom — came to her defense on Twitter.
“Crazy how hypocritical this fandom is after recognizing the chronic pains Gaga suffers from the narrative of Chromatica and crucifying her for a migraine pill in the absence of their concert film 😭,” tweeted a fan.
“I actually think Lady Gaga partnering with Pfizer Nurtec® ODT is a good thing. Migraines are a big issue affecting millions,” tweeted another.
Angela Lukin, global primary care and US president of Pfizer, seconds that sentiment in a statement.
“We believe that this collaboration will help raise awareness of this often ‘silent’ disease and inspire those living with migraine to have conversations with their health-care providers about the best way to manage their condition.”