Elon Musk and Twitter chief government officer Linda Yaccarino have ditched Twitter’s iconic blue chook after practically 17 years as the corporate’s brand.
“X is right here! Let’s do that,” Yaccarino tweeted Monday morning with an image of the corporate’s new brand.
To solidify the rebranding, the billionaire entrepreneur tweeted out an image of Twitter’s headquarters in San Francisco with the corporate’s new “X” brand forged by mild on the constructing.
Yaccarino’s and Musk’s Twitter handles now each characteristic the “X“ brand — though the blue chook continues to be current throughout the social platform.
On Sunday night time, Musk modified his profile image to the corporate’s “interim X brand” — a white X on a black background — after prompting his 149 million followers to share with him a “ok X brand” earlier that morning.
“It ought to have been achieved a very long time in the past,” Musk mentioned throughout a Twitter audio livestream early Sunday when requested why he was contemplating the shakeup. “Sorry it took so lengthy.”
“I created the video above utilizing the font brand, including a glow and little strains within the brand to make it look ‘imperfect,’” Merritt replied beneath the video of Twitter’s new brand tweeted by Musk on Sunday.
Musk mentioned “X” is in coordination along with his “all the pieces app,” an instantaneous messaging and fee service just like the broadly used Chinese app WeChat — which has developed into one in every of Asia’s most dominating apps as a consequence of its vary of providers and variety of customers.
WeChat — often known as Weixin in China — is the world’s fifth-most widespread social media app.
The platform has an estimated 1.6 billion month-to-month customers as of July 2023, with a valuation of $62 billion, in keeping with Bank My Cell.
“It’s an exceptionally uncommon factor — in life or in enterprise — that you simply get a second likelihood to make one other massive impression,” Yaccarino tweeted Saturday with the massive information of the brand change looming.
“Twitter made one huge impression and adjusted the way in which we talk. Now, X will go additional, reworking the worldwide city sq..”
Musk — who paid a staggering $44 billion to amass Twitter — additionally modified the title of the enterprise to X Corp again in March because the billionaire continues reworking the social media platform after taking management in October 2022.
Musk has lengthy been accustomed to the letter “X” — co-founding X.com in 1999 as a web based financial institution that merged with competitor Confinity to create PayPal in 2000.
The chook itself has modified its look 4 occasions since 2006 however has stayed as is after it was redesigned by Twitter’s former inventive director Doug Bowman in 2012, in keeping with the New York Times.
Twitter’s now-retired blue chook brand is named Larry as a tribute to Boston Celtics legend Larry Bird, Twitter’s former co-founder Biz Stone revealed in 2018.
The chook was briefly modified in April by Musk to the Shiba Inu canine utilized by Dogecoin — a meme foreign money with which the South Africa native has beforehand been related.
Since Musk acquired the social media platform, the corporate has laid off greater than half its workforce to chop prices.
Yaccarino, the previous promoting chief at NBCUniversal, was named Twitter’s CEO in June.